Privacy Policy

Last updated: August 27, 2026

Rovella provides software for home-service businesses, including tools for managing customer communications such as phone calls and text messages (SMS). This Privacy Policy explains what information Rovella may collect, how it is used, and the choices available to you.

Information We Collect

  • Contact and customer information: name, phone number, email address, and other details provided about a service inquiry or request.
  • Phone numbers: phone numbers provided directly, or associated with calls or text messages sent to or received by a phone number used by a Rovella customer.
  • SMS/message data: the content and metadata (for example, timestamp and delivery status) of text messages exchanged through the platform, including automated messages such as a missed-call follow-up text.
  • Call-related metadata: information about phone calls placed to or received by a phone number used by a Rovella customer, such as call time, call outcome (for example, answered, missed, or busy), and the phone numbers involved.
  • Service inquiry information: details submitted through the contact form, such as name, phone number, and a description of the request.

How We Use Information

The information described above is used to:

  • Operate and provide the Rovella platform to home-service businesses and their customers.
  • Respond to service inquiries and customer-support requests.
  • Send operational and service-related communications, such as appointment confirmations, missed-call follow-up texts, and replies to inbound messages.
  • Maintain, secure, and improve the reliability of the platform.

This information is not used to send unrelated marketing or promotional content unless separate, affirmative agreement to receive it has been given.

SMS Messaging Data

For anyone who opts in to receive text messages from Rovella or from a business using Rovella:

  • Mobile phone numbers and SMS consent/opt-in data are not sold.
  • Mobile phone numbers and SMS consent data are not shared with third parties or affiliates for marketing or promotional purposes.
  • Message frequency varies depending on service inquiries, appointments, and support needs.
  • Message and data rates may apply, depending on mobile carrier and plan.
  • Reply STOP at any time to opt out of receiving further text messages.
  • Reply HELP to receive help.

Service Providers

A limited number of third-party service providers are used to operate the platform, including providers for text message and phone call delivery (Twilio), database and authentication infrastructure (Supabase), and application hosting (Vercel). These providers process information only as needed to provide their services and are not authorized to use it for their own independent marketing purposes.

Security

Reasonable administrative and technical measures intended to protect information within the platform are used. No method of storage or transmission over the internet is completely secure, and absolute security cannot be guaranteed.

Data Retention

Information is retained for as long as reasonably necessary to provide the platform, support an ongoing customer relationship, and meet legitimate business, accounting, or legal requirements. Retention periods may vary depending on the type of information and how it is used.

Your Choices

  • Opt out of text messages at any time by replying STOP.
  • Use the contact form to ask what information is held about you, or to request that it be corrected or deleted, subject to any legal or operational limitations.

Contact

Questions about this Privacy Policy can be sent through the contact form.

Changes to This Policy

This Privacy Policy may be updated from time to time. The "Last updated" date above reflects the most recent revision.